About us

NotFrom.com


Change the World with Every Purchase!

We believe not only is animal consumption & cruelty unacceptable, but we all need to move to plant-based lifestyle for the sake of our planet.

And since big corporates are too busy making profits to care, we're going to give it a bash (along with you guys, of course!)

Our Ethos

Moving society away from animal consumption and animal cruelty is not going to be easy. It will require a multifaceted approach ranging from shock tactics to pleading; from PETA through to RSPCA and everything in between.

What we felt was missing was an easy adoption platform of plant-based alternatives by consumers i.e if it's easy to buy a good quality alternatives, why would I buy the one that harms other beings?

Our hope is that through a commercial organisation we can bring the best independent plant-based suppliers to the fore, shifting demand to their products. That brings them more business which shifts more supply towards plant-based

So, beat the big nasty corporates at their own game by creating a virtuous cycle of shifting demand and supply.

What We Do

Ethical Suppliers

All the products we sell are from suppliers that we consider to be ethical.

Of course that's a subjective judgement call, but it's based on

  • Direct supplier relationships
  • Promote new brands and suppliers
  • Shared goals of plant-based & sustainability
Supporting the Community

As we grow, we plan to commit large portions of our operating profits to the fantastic organisations out there.

These are the people people making the difference to animals & the planet everyday and we will be providing as much financial support as we can

  • Mutual support of animal cruelty community
  • Financial donations
Tend to 100% Plant-Based

All our food is 100% natural and the non-food products are all plant-based, but our goal is to eventually eliminate even (petro-chemical based) plastic packaging and only have 100% natural products.
We believe this will happen in time as technology improves & costs come down but let's get started as best we can

  • 100% natural, plant based food - Accomplished
  • Eliminate plastic packaging - Ongoing
  • Eliminate all synthetics - Ongoing